Boys, listen up! It’s wedding season. And this time – the spotlight’s not just on the dulha. It’s on you! The baraat’s blasting dhol beats. The lights are glowing. Aunties are scanning the crowd for rishta material. And somewhere, your outfit is about to make its own slow-motion entry. Because when it comes to desi weddings? You don’t just show up – you arrive in style. KALA by E.T.A. Westside is the label that’s rewriting the rulebook for modern Indian menswear. It’s giving Ranbir Kapoor’s smooth sophistication. And Ranveer Singh’s unapologetic confidence. Rich textiles. Clean silhouettes. And that quiet “yeah, I know I look good” energy.
What’s the vibe for men this wedding season?
So we’re definitely not doing heavy and stiff outfits that kill the buzz. Where you’d rather go home and laze on the couch in jammies. No lads. Effortless. Regal. Breathable. Suave. And totally camera-ready! That’s the vibe now! Kurtas in soft pastels. Bandhgalas with textured detail. And layered jackets that scream subtle power. Giving Ranbir at a sundowner wedding vibe. Understated. Sharp. Effortlessly stylish. Or maybe Ranveer at a sangeet vibe. Bold. Fun. And a little unpredictable. That’s your wardrobe formula. Because the modern desi man? He knows tradition doesn’t have to mean tame.
How do you steal the show (without stealing the dulha’s thunder)?
Simple my man! It’s all in the details. Roll up your sleeves for that I didn’t even try effect. Pair your embroidered kurta with clean white pants. Or earthy trousers that balance the bling. Add statement loafers- A touch of layering. Like a Nehru jacket. Or a classy printed stole. Now you’ve gone from guest to heartthrob.
And if you’re really feeling yourself? Add a pop of colour. Deep maroon. Forest green. Or mustard. The trick is to own it. Because real style isn’t loud. It’s confident. It’s walking in, flashing that smirk, and having everyone ask, “Is he single?”
What’s special about ETA KALA by Westside?
It’s the vibe man! KALA by E.T.A. isn’t just clothes. It’s redefining the rules of fashion. Blending timeless Indian artistry with sleek modern tailoring. It’s perfect for the guy who can break into a thumka mid-sangeet. Touch the elders’ feet after. And still look like he belongs on a GQ cover.
Each piece is crafted for movement. Confidence. And charm. Because who says elegance has to be stiff? This is tradition reimagined for the boys who are rewriting the rules. This wedding season? You’re not just another name on the guest list. You’re the moment!
Shop the ETA KALA collection at Westside stores or online and let your style say what words can’t.
