Some nights demand transformation. The girl next door look wipes off. And the glam goddess rises. A little shimmer on the cheekbone. A bold swipe of lipstick. One dramatic flutter of lashes… And now you’re the rumour everyone wants to chase. Because before the heels click. Before the dress sparkles. The beauty hits first. And when it’s Westside beauty? Consider it your official permission to misbehave beautifully.
What even is glam makeup?
It’s not soft. It’s not shy. Glam makeup is the makeup that walks in before you do. Glitter that doesn’t wait for the highlight to show up. Lip colour that says – I know I’m unforgettable. Mysterious. Like guarding a juicy gossip. Eyeshadow that tells a story. Preferably one that will cause a little chaos by midnight. Glam is the glow that even makes Blair Waldorf notice.
But do I really need glam?
Do you really need champagne at a party? Exactly. You deserve to feel like the spotlight has been stalking you all night. Whether you’re dancing into New Year’s or turning a Christmas dinner into a scandal. Glam beauty says tonight, I’m the headline. Trust me. The world wants the dramatic version of you.
How do I choose my glam vibe?
Pick your alter ego for the evening.
Are you a golden goddess who leaves a trail of admiring stares? Grab the shimmer and blind them with every hair flip.
Are you a vampy vixen with a dark lip and darker intentions? Smudge. Smoke. And own it.
Or the flirty glitter queen who sparkles like secrets on the Upper East Side? Glitter on the eyes.
Gloss on the lips. Trouble in the smile.
Glam isn’t about looking different. It’s about feeling untouchable.
What if I mess it up?
Babe… glam makeup can’t be messed up. The only rule is excess. Too much highlighter? Impossible. Too bold a lip? A myth. You are the moment. Not the background. And remember! Confidence covers more imperfections than concealer ever will.
Is glam beauty just makeup?
No darling. It’s armour. It’s character development. It’s when the mirror looks back at you and says, “She’s going to break hearts tonight.” Glam doesn’t change who you are. It reveals the version of you the cameras have been manifesting.
So go on. Pick the gloss Serena would wear. Shiny enough to start a scene. Smoke out your liner the way Jenny always did when she decided rules were optional. And give your eyes that Blair-approved contour. Sharp. Strategic. And ready to win the night. Because someone will stare… Make sure it’s for all the right reasons.
Westside’s glam beauty picks are made for the girls who never settle for dimming the lights. Lips that charm. Eyes that captivate. Glow that can’t be ignored. Beauty that doesn’t whisper… it declares war on boring.
Shop glam beauty at Westside in-store or online. Careful, darling. Your glow might start rumours. XOXO.
