Okay girlfriend. Be honest! Getting ready is never just getting ready. It’s a full ritual. Music on. Mirror check. That one spot in the room with the best lighting. Products lined up like you’re about to film a GRWM. And Westside’s Beauty collection? It completely understands this mood. Makeup that makes you pause and admire your own face for a second. Fragrances that make you feel like you have secrets. Skincare that makes you touch your face randomly throughout the day. Hair care that turns “bad hair day” into “actually, this works.” This is not just beauty. This is getting-ready energy.

So what’s the vibe this season?

Fresh. Glowy. Effortless. Products that help you look put together without looking like you tried for hours. Easy makeup. Feel-good skincare. Fragrances that linger in the best way. Hair care that behaves when you need it to. It’s giving I woke up like this!

Let’s talk makeup. What’s happening there?

Glossy lips. Glowy skin. Soft eyes. Buildable everything. Makeup that works for everyday looks and last-minute plans. The kind you can throw into your bag for touch-ups and feel instantly better after. You know that little confidence boost after applying lip gloss? Exactly that.

And fragrances?

Dangerous. In the best way. The kind of scents that make people lean in slightly when you walk past. Light. Fresh. Warm. Playful. Moods you can wear depending on the day. You don’t just smell nice. You smell memorable.

Skincare? Because we love a good skincare phase.

Hydrating. Nourishing. Gentle products that make your skin feel happy. The kind where your face feels so good, you don’t even want to put makeup on. That clean. Fresh. Just-washed glow.

Hair care? Finally.

Products that help you manage, tame, smooth, or just make peace with your hair. Because good hair changes your entire mood for the day. You step out feeling sorted.

So what’s actually new at Westside for Beauty?

Everything you need for those getting-ready moments that feel fun instead of rushed. Products that fit into your routine easily and make you feel good every single time you use them.

Westside’s Beauty collection is here for your mirror moments. Your last-minute touch-ups. And your – okay wow! I look amazing vibes! 

Head to your nearest Westside store or browse online to see what’s new.

Warning: you will take extra time getting ready.