Stories

How to Style All 9 Colours of Navratri?
Nine nights. Nine colours. Infinite twirls. And that Garba josh. The music is loud. The lights are brighter. And the vibe? Totally unmatched. From going full filmy with your garba steps, to your besties competing for the best Insta reels! Navratri is one big, fabulous runway. Each day comes with its own shade. Its ...

What Are the Colours to Look Forward to This Fe...
Festival season is here!!! The air smells like ghee ladoos. Aunties are already planning family parties. Cousins are dancing and filming for Instagram. And your WhatsApp is exploding with “what’s the plan for Diwali?” texts. Basically, it’s glamour chaos! And we love it! Now, what’s a festival without a little fash...

What Should Men Wear for Each Day of Navratri?
Nine nights. Nine colours. And infinite dandiya moves. Yes bro, you are the main character here! Navratri isn’t just a festival! It’s a full-on runway with beats, lights, and reels being shot left, right, and centre. From white dhotis on Day 1 to pink kurtas on Day 9, every day has its own vibe. Your outfit? It’s g...

Is Your Denim Ready to Wiggle?
Wiggle in denim? What’s that? Babe! That’s the whole point! Jeans aren’t here to hold you hostage anymore. Forget stiff, scratchy, the oh-God-I-can’t-breathe denim. That’s ancient history. The new wave is stretch, flex, and zero restrictions. Basically, denim that lets you live your loudest life. Denim that moves t...

How Do You Get the ’70s Denim Look Right?
The ’70s is calling babe! And this time, we’re answering in style! Forget boring skinnies and predictable straights. We’re talking drama. Big flares. High waists. Washed-out blues that look like they’ve lived a thousand cool lives. The vibe? Effortless disco energy with a side of boho freedom. And Westside’s A/W’25...

How did Bollywood influence denim in the ’70s?
Bollywood in the ’70s didn’t just make movies babe – it made moments! A smoky cinema hall. The first beat of that catchy disco track. Amitabh Bachchan storming the screen with that iconic angry young man glare in his flared denim. Zeenat Aman twirling in her high-waist jeans. Pure Bollywood magic! And the denim? Th...