Nuon X Dehradhun
The third installment of our exploration of people x spaces brings us to dreamy Dehradun, and all the artists and changemakers who call her their home. NUON x DEHRADUN is about young voices, their journeys and dreams, and the conversations they want to start with their music, art and creativity.
Their presence and identities are the perfect amalgamation of rooted Indianness and global inspirations. Theirs is a story of cultural pride, and also adaptability, allowing the three faces of NUON X DEHRADUN to create art, music, and content that resonates with everybody.Here’s presenting Priyanka Meher, Diksha Rawat, and Niteesh Yadav.
For singer-songwriter, Priyanka Meher, her strength and her soul comes from the mountains of Dehradun. It fills her with the power to create music that is steeped in history and echoes the sounds of the mountains, allowing her to entertain her fans with the unmatchable melodies of the Himalayas. Priyanka’s personal style is simple, zero-frills, and charmingly laidback. You will see her in smart tops for womens, a lot of prints, and stylish women tshirts – and jeans, we must not forget jeans. If you are vibing with Priyanka’s style, NUON by Westside is going to be your favourite brand. Check out NUON jeans in a range of styles, edgy ladies tops, tops for womens in the trendiest of prints, and cool women tshirts. Also, don’t forget to accessorise. From shades to jewellery, totes and handbags to statement footwear, fashionably finish your OOTDs.
For content creator Diksha Rawat the mountains of her hometown, Dehradun, is the simple-life detox she runs off to from time to time, when she needs a break from the high-glam of the city. It is the warm soup for her soul that helps her re-energise her batteriesand stay connected to her Himalayan roots. To cop Diksha’s wardrobe, we recommend a tonal story. Play with contrasts and shades and pair tops for womens with matching pants or joggers from NUON. Or go all-out with printed ladies tops, and pair them with your favourite NUON jeans. When it comes to prints, at NUON by Westside, you can choose from a wide range of women tshirts and ladies tops, from vibrant all-over prints, to abstracts, typography, and cool placements.
For designer and typography artist Niteesh Yadav, his passion for letters as a form of visual art soon turned into a full-blown obsession, making him a collector of historical and cultural printed material. His work is deeply-rooted in his personal journey, and is a collated expression of his influences, admirations, and Indianness. His personal style, like that of many young gents in the country is all about cool tshirts and denims. At NUON, you will be blown away by the wide range of tees, and stylish NUON jeans in every cut you can think of. We also recommend checking out the collection of shades and slick accessories to go with your cool-dude outfits.
Shop your favourite looks from NUONs by Westside. Check out the full collections at westside.com or at a Westside store near you.
