Fashion has always had its own vocabulary. Just ask Kendal Jenner. 

But Gen Z? They took that vocabulary, added chaos, memes, internet humour, and somehow turned it into a whole new language. A language where outfits are not “stylish”… they are serving. Where you’re not “well dressed”… you ate. And where a basic tee and cargos can still be described as main character coded.

And honestly? One walk through Westside and you’ll hear all of this in real time.

So if you’ve ever heard someone say, “This fit is low-key giving core vibes, she absolutely devoured,” and wondered if you missed a meeting… this one’s for you.

Let’s decode.

Ate / Ate and left no crumbs

Translation: The outfit is ridiculously good.

You didn’t just dress well. You executed. Head to toe perfection. No notes.

It’s giving…

Translation: The outfit has a very specific vibe.

“It’s giving off-duty model.”

“It’s giving airport look.”

“It’s giving rich auntie at a family function.”

No explanation needed. The vibe is understood.

Main Character Energy

Translation: You look like the lead, not the background extra.

Outfit confident. Walk confident. Life confident.

Core

Translation: A whole aesthetic.

Coquette core. Clean girl core. Streetwear core. Soft girl core. Ethnic core. It’s not just clothes babe. It’s a lifestyle!

Drip

Translation: Strong outfit game.

Usually used for menswear. If someone says you have drip, you’re doing very well.

Fit

Translation: Outfit.

Simple. Powerful. Frequently used. “Nice fit” is high praise.

Serving

Translation: Actively looking amazing.

You’re not just standing there. You’re serving looks.

Slay

Translation: You look so good it’s borderline offensive.

Hair. Makeup. Outfit. Everything working together.

Understood the Assignment

Translation: Dressed exactly right for the occasion.

Wedding? Nailed it. Date? Perfect. Brunch? Spot on.

Extra (but in a good way)

Translation: Bold. Dramatic. Fashionably loud.

You didn’t hold back. And we respect that.

Low-key / High-key

Translation: The intensity of the outfit.

Low-key stylish. High-key iconic.

So what’s the takeaway?

Gen Z doesn’t describe fashion. They experience it.

And once you understand the language? You’ll realise… your wardrobe might just be serving… Slaying… and giving total main character vibes… 

You just didn’t know how to say it yet.

Now you do.

And once you know the language, you’ll realise something very important… A walk through Westside is basically a live dictionary of all of this in action.

Head to your nearest Westside store or browse online. 

Your next fit is waiting to be described as “ate”.