You know the minute someone says there’s a function?  There’s a pooja. There’s a wedding. Or even let’s dress ethnic today… Your brain immediately jumps to one thing! What do I wear? Because ethnic wear is never casual. It’s never random. It’s always a moment. The kind where you check yourself in the mirror twice before leaving. The kind where photos are compulsory. The kind where at least one person asks, “Where did you get this from?” 

And Westside clearly understands this emotion. Silhouettes that breathe. Colours that pop harder than a viral reel. We’ve got the fits that’ll make even your pickiest auntie nod in approval. Giving major Leila-meets-Gen-Z vibes. This is that KJo-approved. Family-function-ready. Compliments-incoming energy your wardrobe has been waiting for.

So what’s the vibe this season?

Effortless festive. Outfits that look like you planned them for days. The – Yep. This is it! pieces. Easy silhouettes. Flowy fabrics. Colours that come alive the minute you step into good lighting. This is ethnic wear that does the heavy lifting for you.

What’s trending right now in ethnic?

Kurtas that don’t feel basic. Ethnic sets that look styled without you doing anything extra. Pieces you can wear to a pooja. Dinner. A wedding function. Or even a random day when you feel like dressing up. For women? Graceful sets. Flattering cuts. Elegant dresses. Smart co-ords. Skirts that make you want to twirl. For men? Sharp kurtas. Clean fits. And layers that instantly make the whole look feel put together.

Is this only for festivals and functions?

Not at all. This is the kind of ethnic you’ll start finding excuses to wear. Pair a kurta with trousers. Add a layer. Dress it up with footwear. Dress it down with minimal styling. Now ethnic doesn’t feel occasion wear. It just feels like great fashion. And honestly? We love that.

What about those family functions where everyone is silently judging outfits?

Handled beautifully. These are the outfits that get compliments before you’ve even greeted anyone. The ones that make cousins ask questions. Aunties approve quietly. And uncles say, Very nice beta… Very nice. You’re not overdressed. You’re exactly right.

Where does the Bollywood energy come in my ethnic look?

In the way the outfit moves when you walk. In the way the colours show up in photos. In the way you catch your reflection and pause for a second. Subtle. Stylish. A little filmy. In the best way.

Because is it even a celebration if you aren't extra?

Exactly. Ethnic wear is the one time you’re allowed to be a little dramatic. A little overdressed. A little Yes, I planned this look. And proud of it! This is your permission to be extra. And look very good doing it. And Westside’s collection fully supports this energy.

So what’s actually new at Westside for ethnic?

Ethnic wear that feels fun to wear. Easy to style. Comfortable to move in. Stylish enough to make an impression. Without looking like you tried too hard... Naturally. Pieces made for moments where you want to show up looking your absolute best!

Head to your nearest Westside store or browse online to see what’s new.

Warning: You will check yourself in the mirror twice.