On this episode of Westside Stories, Jaychandra Jha, Senior Manager, Sourcing and Technology at Trent, tells us about Bag of Love - a project that's part of Trent's sustainability journey and one that empowers rural communities. The simple yet beautiful Bags of Love, available for purchase at Westside stores across the country, are special - not just because they are made from scrap fabric from Trent's garment manufacturing factories, but also because they create gainful employment for women from hundreds of rural communities in North Gujarat, on the border between India and Pakistan. Listen to our podcast to know more about the initiative!