Okay, confession time. Ethnic wear used to mean “family function” or “something to wear on Diwali because mum said so.” But not anymore. Gen Z’s giving ethnic a whole new glow-up. No more stiff silhouettes or predictable pairings. We’re talking easy-breezy kurtas with denim, printed tops with sneakers, and a whole lot of attitude. Basically? Traditional, but make it TikTok. Westside’s new ethnic drop is proof that ethnic wear doesn’t need a big fat Indian wedding to show up. It belongs in your everyday fits. The embroidered cropped tops, the asymmetrical kurtas, and the colour-blocked tunics. They’re all vibe central. And the best part? You can mix and match till your wardrobe basically throws a house party.
Whether you’re heading to college and want that effortlessly cool “just rolled out of bed but still slaying” look or chilling at your favourite café with the squad looking low-key but high-fashion, Westside’s fusion ethnic has got you. Picture a flowy printed kurti paired with biker shorts and chunky kicks for those all-day lectures, then swap the sneakers for strappy sandals when you’re out grabbing lattes.
And for date night? Oh, honey, just add a sleek belt, some bold hoops, and maybe a pop of red lipstick to that embroidered crop or asymmetrical kurti, and you’re serving straight-up fire. Ethnic wear that flexes from campus to café to candlelight dinner without missing a beat? Yes, please.
Fusion is no longer a fashion category; it’s a lifestyle. It’s being able to run errands in ethnic co-ord sets and then hitting up a dinner plan without changing a thing. It’s matching jhumkas with sneakers, and not even blinking about it. It’s style without stress, comfort without compromise, and culture with sauce.
So, if your wardrobe’s feeling a little too denim-heavy and your Insta feed needs something fresh, this is your sign. Get your ethnic on, remix it your way, and make every outfit a little unexpected.
Shop the fusion edit at Westside stores or online at westside.com. Your nani will be confused, but your followers will be obsessed.
