You know that feeling when your wardrobe finally makes sense? Like everything in it just gets you. The Monday coffee runs, the midweek gym hustle, the last-minute Friday plans and the Sunday family lunch you pretend to forget but always show up for. That’s what the Lifelist curation is built for. It’s not a trend drop or a themed capsule; it’s a fashion moodboard with real-life energy. And Westside has pulled together four of its strongest labels – ETA, Studiofit, NUON’s Pink Story, and Bombay Paisley to make getting dressed feel less chaotic and a lot more “oh, I love this.”
ETA is crisp, earthy and a little mysterious. It’s not trying to impress you, but it kind of does anyway. The shirts are unfussy but elegant, the trousers relaxed but sharp, and the entire palette whispers, “I don’t follow trends; I define them.” For the man who likes his fashion smart, subtle and with a touch of wanderlust. For the man who prefers substance over noise.
Studiofit brings all the movement. Not just physically but emotionally. You feel cooler just wearing it. Sculpted tanks, weightless joggers, layers that look like streetwear but perform like gym gear. Whether you’re sweating it out or showing up, Studiofit lets you do it in a slick, modern style. No neon, no fuss, all flex!
Then there’s NUON’s Pink Story. And this isn’t bubblegum or baby pink! It’s pink with a presence. Structured co-ords, sheer overlays, dreamy silhouettes that feel grown-up, not girly. It’s soft when you want it to be and powerful when you need it to be; for the girl who’s done apologising for taking up space. Explore femininity through a more confident lens. It is colour as a point of view, not an afterthought.
Bombay Paisley is your print soulmate. It’s got a little drama, a lot of heart and enough everyday elegance to take you from lunch plans to late evenings. Think billowing maxis, flared pants, and breezy kurtas! All packed with character. It honours tradition but never plays it safe. This is where culture meets cool.
Style is personal. Lifelist just makes it easier to express. With Westside’s curation in your corner, you’re not just getting dressed; you’re getting intentional.
Shop the collection now at a Westside store near you or online at www.westside.com.
