Westside’s AW/24 campaign, "Live Your Dance, Live Your Denim," is a vibrant celebration of self-expression and joy. This campaign reimagines the Jungle music video, infusing it with the dynamic energy of the local dance crew to create a captivating soundscape that embodies individuality. It’s more than just fashion—it’s a harmonious blend of music, style, and movement, where choreography and mood come together to reflect the freedom of dancing to your own rhythm.
The collection is a nod to retro fashion, seamlessly blending streetwear with catwalk. Bold animal prints, striking cobalt blue, and pops of bright green and red, combined with a versatile denim range, invite you to revisit the 80s. Step into the retro jive, funk, and ‘pop & lock’ moves while bending the rules of style with the best jeans for women and jeans pant for men. With unexpected layering and mix-and-match styling, this campaign is a powerful ode to individuality and the unstoppable spirit of self-expression.
Dive into our new range of denim, be it style staples like black jeans for men, dark blue jeans and black jeans women, or trendy fits like cargo denim jeans and denim outfits for women. We have got an exciting and wide range of styles, designed for you to give the freedom to style it in ways you love!
Speaking of different kinds of denim, cargo denim jeans are a key style. They can practically be styled with anything and everything, and they are one of the trends that are most sought-out for and, not to mention, an absolute celeb favourite. Famously seen on Bella Hadid, Dua Lipa, Khloe Kardashian, Hailey Bieber, and many more on the street in their everyday outfits. Of course, how can we forget the classics? It is the medium-wash, blue jeans, which can be your foray into the straight-leg or even relaxed fit category. Not to mention, denim outfits are iconic, timeless, and can be paired with literally everything.
