Check Out That 90s Look

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The 90s called, and no, we’re not sending anything back. Because let’s be honest, when it comes to effortless fashion, that decade absolutely nailed it. The icons of the era didn’t need over-accessorising or loud logos. It was all about clean tailoring, laid-back silhouettes, and that “didn’t even try” kind of cool. Fast-forward to now, and Westside’s Ascot collection brings that aesthetic back with a fresh, modern twist. Think sharp shirts, roomy trousers, and understated confidence. It’s not about recreating old trends. It’s about rewriting them for the man who wants to look pulled together without looking like he’s trying too hard.

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Let’s talk shirts. We’re talking the iconic oversized half-sleeve button-downs that look like they’ve walked straight off a 90s indie film set. Slightly slouchy, crisp collars and the kind of easy fit that works for coffee runs and cool evenings alike. Tuck it in, leave it out, layer it over a vest; this one piece does a lot of heavy lifting.
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And the trousers? Relaxed, fluid, and exactly the kind of silhouette your skinny jeans warned you about. The 90s were all about freedom, with soft pleats and breathable fabric; they move with you and never feel overdone. Pair them with some cool leather sandals, sneakers, or easy loafers for all your different moods. Sunday brunch, gallery hop, or just showing up like the main character? You’re ready.
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If you’re a layering kind of guy, grab one of the zip-up jackets or sleeveless vests to bring some texture and structure into the mix. It’s a very off-duty model, a very cinema club in Bandra, and very much the energy we want this season. Throw in some clean sneakers or leather slip-ons, and suddenly, you’re a fashion editor in Milan.

The best part? The Ascot wardrobe doesn’t rely on trends. Every piece works on its own and even better together, or you could just mix and remix. Whether you prefer colour-blocking neutrals or going for that crisp monochrome vibe, this is the kind of fashion that keeps up with your lifestyle. Comfortable, versatile, and just sharp enough to turn heads.

So, whether you’re reliving your favourite fashion decade or discovering it through your reel feed, one thing’s clear – 90s style is back. And Ascot is making sure it never left in the first place.

Shop the look now at Westside stores near you or online and get grooving like it’s the 90s.