Colour isn’t supposed to whisper in childhood. It is supposed to shout, sing, skip, and dance in the hallway in mismatched socks. Colour should pop, be bright, bold and unapologetically fun, and no one does this quite right like kids. They mix it, clash it, wear it upside down and can still own it! And this season, Westside’s HOP Kids is dialling the volume all the way up with a collection that’s bursting with vibrant colours, confidence, and pint-sized personality. Whether it’s a twirl-worthy dress in fuchsia or a graphic tee that packs attitude, these pieces aren’t about toning it down. Designed for curious minds and confident steps, HOP Kids is where childhood energy meets the runway edge for all those little trendsetters. And the result is pure magic.
For girls, it’s all about rainbow brights and playful textures. Think voluminous skirts with movement, cotton dresses in sorbet hues, and sunny details that sparkle with every step. Frilly sleeves, whimsical prints, and bold co-ords turn every outfit into an adventure. Perfect for birthdays, playdates, or just showing up and showing off at the park.
The boys collection brings its own energy. Bold graphics, colour-blocked tees, and easy joggers in statement shades. These aren’t basics. They’re building blocks of a wardrobe that’s made to be lived in, jumped in, and styled with sneakers that know how to stomp. Layer in a light bomber jacket or a hoodie, and you’ve got a look that’s as cool as it is comfortable.
And for the tiniest fashion icons? The baby range brings pastels and prints together in dreamy onesies, mini sets, and soft fabrics that are as kind to the skin as they are camera-ready. From sweet florals to animal doodles, it’s giving style from the very first crawl.
These aren’t just clothes. They’re little statements, stitched with attitude and ready for everything from birthday bashes to impromptu dance-offs in the living room. So here’s to fearless fashion, bold colour and even bolder kids. Let them mix, match, move and shine. Because every day is a chance to wear their imagination out loud.
Shop the full HOP Kids Colour Pop collection at a Westside store near you or online and let the fashion fun begin.
